Our mission is to introduce people around the world to Australia’s Best Kept Secret and allow them to experience the natural nutritional benefits of Australian Native Super Fruits (bush tucker), we have complimented these with the worlds leading exotic nutritional Super Foods and developed products that will leave people with a long lasting experience!
  

Native Bush Foods could make many modern-day nutritional supplements obsolete!
 
The Truth About Supplements - The overwhelming number of supplements on offer can leave many consumers feeling confused and frustrated; not daring enough to venture into the local health shop without first getting a degree in biochemistry!
  
If that's you, then you'll be glad to hear the good news which is, there's really only 2 kinds of supplements to choose from; those that are completely natural and those that are not.
  
The hard part is knowing the difference. Since the World became aware of "natural is better", supplement companies have done everything in their power to convince you that their product is either "natural" or is so high-tech that it's now "better" than natural. The truth is that the vast majority of nutrition supplements actually don't contain any real nutrients, instead they're made from cheap synthetic chemicals. A lot of slick marketing has led the Nature-seeking public to buy chemical products, with questionable results.
 
How did we get it so wrong?
  
A Brief History of Vitamins - The ancient Egyptians noted that night blindness (vitamin A deficiency) could be cured by adding certain foods to the diet. In 1747 James Lind, a Scottish Naval Surgeon made the connection between a lack of citrus fruit intake and sailors developing scurvy.
  
In 1905, Englishman William Fletcher discovered there were 'special factors' naturally present in whole food that when processed away, resulted in disease. A few years later a Polish scientist named Funk identified these special factors and called them "vitamins"....or did he?
  
He identified what he thought were the special factors that prevent disease; in fact, these Funky "vitamins" were only single molecules, a small part of the whole. The scientific methods available to Funk were fairly crude, no mass spectrometers, no electron microscopes or particle accelerators; science not sophisticated enough to correctly identify the complete structure of a vitamin.
 
Your body DOES know the difference.
  
Vitamins in Nature do not exist as isolated molecules. A molecule of ascorbic acid is not vitamin C, d-alpha tocopherol is not Vitamin E; they're merely individual pieces of much bigger puzzles. It's not even just a matter of missing out on some benefits, these nutrients have multiple interacting roles. [1] So, when you use a synthetic instead of the living complexes found in Nature, you upset the metabolic balance.
 
"...its interaction with other antioxidants may explain how foods containing small amounts of Vitamin E provide greater benefits than larger doses of the synthetic forms"
E. Herrera, San Pablo University, Spain
  
The reason you don't have to consciously control things like breathing, your heart beating and the digestion of food, is they're just too complex.
  
To say that a supplement company chemist can create the right balance of chemicals to exactly duplicate what happens in a living human is like saying a child who makes a paper plane could just as easily build a space shuttle.
 
A cell in a dish doesn't = a cell in a living human.
 
To say otherwise is an embarrassment to real science and an insult to Nature.
 
Value for money
  
Imagine paying good money to see the Sydney Symphony Orchestra flawlessly perform a 2-hour piece of powerful classical music. Thousands of you sit, waiting to have your breath taken away by 50 of the World's finest musicians all playing in perfect harmony but, they don't show. Instead, a child walks out dressed in a tiny tuxedo and spends the next 2 hours bashing a xylophone with a brick. Not the experience you were hoping for was it?
  
Your body feels similar disappointment every time it's forced to metabolise cheap synthetics instead of the breath-taking perfection offered by Mother Nature's vitamin source - whole foods.
  
"But I buy mine from Company XYZ..."
  
Is your favourite supplement actually synthetic or mostly full of artificial ingredients? It has a great story behind it, pictures of rain forests on the label, endorsements by doctors, everyone else takes it...must be good, right?
  
Ask anyone who was alive in the 30's and they'll tell you that doctors actually used to prescribe cigarettes to their patients. Between 1929 and 1949 doctors believed that “smoking relaxes the nerves, renews energy and soothes throats”.
  
Cigarette companies used doctors to promote the ‘health benefits’ of smoking until 1950 when the facts about lung cancer became undeniable. The medical community pulled away from the tobacco industry and the use of health claims in tobacco advertising was banned in 1951.
  
By learning to read labels and ask questions you see past the advertising hype and avoid the disappointment of buying something synthetic.
  
How to read a product label
  
Ask any biochemist and they'll reveal that levels of vitamins in real food are not constant, they go up and down. Any manufacturer will tell you that it costs hundreds if not thousands of dollars to have exact amounts of a single vitamin tested.
 
So, when you see a label with Vitamin C - 60mg or a list of 20 nutrients each with an exact quantity shown as being the same month after month, either they have money to burn, test every batch and by some freak miracle they're all identical every time, OR, in reality they are synthetic nutrients, not natural ones.
  
It kind of takes the fun out of playing the "which one has more in it" game when comparing supplements. Either way it doesn't matter which has more if one or both contain synthetics.
  
What happens when you eat chemicals?
  
When people begin taking multivitamin tablets they may feel some brief benefit. This is your body doing its best to use its reserves of real nutrients to fill in the gaps. Manufacturers know this, it's why they recommend "take with food". Once your body runs out of its reserves, isolated nutrients act like drugs, cannot be used the way natural nutrients are, create more imbalances and like all synthetic chemicals must be removed from the body before toxic damage takes place.
  
Easier said than done...
  
Take iron for example, an important mineral that you don't want too much or too little of. Most iron is stored in red blood cells. Women lose blood every month and have much fewer iron toxicity diseases than men do. Inorganic iron from multivitamin tablets or from meat is difficult for your body to eliminate. Furthermore, iron from non-vegetarian sources destroys vitamin E, a nutrient essential for life.
 
When iron comes from plant foods, it does not harm vitamin E and it is joined by 'real' vitamin C which improves absorption. It also comes with phytic acid which is not only an antioxidant which prevents that 'rusting' effect that excess iron creates in the body, it also helps bind and remove excess iron from the body.
 
It's an efficient, intelligent, synergistic system when left up to Mother Nature but a complicated, destructive mess if not.
  
What are multivitamin tablets made from?
  
Well, you now know how to check the label to find out how artificial the ingredients are, you could also just ask the company who makes them but also consider that those artificial ingredients don't just naturally stick themselves together in the shape of a vitamin tablet. Here's a partial list of the things they use which do:
> gelatin (from the boiled bones, skins and tendons of animals)
> stearic acid (from boiled cow fat)
> carnauba wax (car polish)
> sodium alginate (chemically processed algae used in the paint & printing industry)
> croscarmellose sodium (wood pulp)
 
What does the Scientific community say?
 
As long as they're not being paid by a company who makes synthetic supplements, they're going to show you the research which as suspected indicates quite strongly that when its Mother Nature vs. Synthetics, Big Mamma beats Big Pharma every time!
  
In February 2007 The Journal of The American Medical Association (JAMA) published a review of 68 scientific studies involving 232,606 people, which sought to determine the effects of supplementing with antioxidant vitamins and minerals for prevention. Their findings stated: "supplementation significantly raised mortality" (made people die faster). Headlines like "Vitamins Can Kill You" followed soon after.
  
This negative attention resulted in numerous researchers looking closely at the meta analysis to see how it could be that increasing dietary vitamin intake could actually be killing people. Unsurprisingly they found that ALL of the studies under review involved synthetic supplements, not natural ones.
 
“The biggest problem with this report is that the studies under review, and the authors were very clear on this, used synthetic supplements. Now, synthetic supplements are not the same as the real deal, whole foods. I’m a strong advocate of using whole foods. If you can’t => use whole food concentrates”
                                          Dr. Joseph Mercola, www.mercola.com
   
“This research published in JAMA does make an important point: synthetic chemicals are harmful to human health. If you take cheap "vitamins" made of these synthetic chemicals, you are doing yourself more harm than good.”
                                               Mike Adams, www.newstarget.com
 
An 11-year study by the Queensland Institute of Medical Research involving 1,056 test subjects, found, those who ate at least three serves of green leafy vegetables a week reduced their risk of skin cancer by up to 55 per cent.
  
"Greens contain a crucial cocktail of nutrients that can boost the skin's natural defence against sun damage. Other research looking at individual nutrients didn't show clear evidence, so it might be that the combination of nutrients as they occur normally in plant foods actually have the effect on skin cancer."
                                               Dr. Jolieke Van Der Pols, QLD I.M.R.
  
Studies from the Human Nutrition Research Centre on Aging at TUFTS University suggest that consuming antioxidant rich fruits may help slow the aging process.
  
"Several large trials testing individual antioxidant vitamins have mixed results. It may be that the combinations of nutrients found in foods have greater protective effects than each nutrient taken alone"
                                                    Dr. Henry Cao, TUFTS University
  
Research scientist Maret Traber found that the liver will preferentially recycle natural vitamin E and excrete the synthetic imitation, effectively 'spitting it out' like a bad taste.
  
In a Vitamin E study by the National Research Council of Canada, Dr Burton discovered that given a choice, the body ALWAYS chooses natural vitamins over synthetic ones.
  
Don't you think you should do the same?
 
"So there you have it. The Egyptians knew it, Thomas Edison knew it, The World's leading scientists know it and now YOU know it...
  
Nature nourishes while chemicals cannot.
  
If you're fed up of wasting money on 'Funky' chemicals and are ready for the incontestable power of Mother Nature at her best, you're ready to experience "Superfood Juice" today!"
 
 

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